etnies Invades Tavarua!
Posted by: Alex | Wednesday, February 27, 2008
etnies team riders Aamion Goodwin, CJ Kanuha, Leilani Gryde, and etnies Surf TM Dave Boehne ventured off to the island of Tavarua for the NIXON High Tide Hold ’Em Invitational...

Nixon put on a sweet event bringing athletes from different sports as well as a few celebs to compete in Surfing, Ping Pong, Fishing, Guitar Hero, Spear Fishing and Poker.

The crew scored perfect Cloudbreak, became pirates, narrowly escaped a pounding from Tito Ortiz and "talked story” with Jena Jameson. All in all it was a great trip and etnies held it down! Thanks to the Nixon crew for a great event! More surf pics to come in part 2 as they start coming in...




How Not to Get Sponsored!
Posted by: Brink | Tuesday, February 26, 2008
We'd like to think you are the next big thing, and maybe you are. We love hearing from you and seeing what you can do on a bike or a board. We like to give everyone who sends in sponsor me videos a fair chance too, but seriously folks, make sure its a format we can handle... like something post-Jurassic period. Thanks!
Craig Anderson Surf Footage!
Posted by: Travis | Thursday, February 21, 2008Our new Aussie rider, Craig Anderson, has been killing it in the land down under. The kid's got some great new footage so be sure to check it. I'm sure you'll be seeing his mug all over the place.
Sign Up For The Latest etnies News
Posted by: Alex | Tuesday, February 12, 2008At any given moment there's tons of stuff going on at etnies. Between the rider news, giveaways, artists, new music, new PRODUCTS, it's enough to make your head explode. How's a kid supposed to keep up? Well...newsletters, SMS alerts and site alerts are all about US keeping YOU in the know. Because we like you and it'd be sort of a shame for your head to explode. The thing is, it takes two to tango...so sign up to make sure you know what's up before you miss out. Stay updated!
Jamie O'Brien Takes Top Two Performace Rides!
Posted by: Travis | Tuesday, February 12, 2008
HALEIWA, HAWAII -- Hawaiian surfer Jamie O'Brien was announced today as the big winner at the first-ever Billabong Freewave Challenge, capturing both First and Second Place in the Best Performance Ride category and collecting a whopping $14,444.43 for two waves' work. O'Brien, a key proponent of "free-surfing" as performed outside of regular competitive formats and judging criteria, was voted number one by his peers for his "Rodeo Flip," a backside aerial maneuver combining an inverted flip and a 360 degree turn with both hands grabbing the rails. That single ride earned a check for $9999.99. O'Brien's second place ride was a "Freak Out Turn" featuring a hard carve into a forward flip with a half twist. To view O'Brien's rides and the rest of the Performance Nominees, click HERE.O'Brien accepted his trophy and checks at his home overlooking the Pipeline break and said, "Free-surfing is one of the most important things about the North Shore. The contests don't always have good waves and in the end people remember the tube or the year or the best maneuver of the year. It can happen any day or any second. This year the waves were not the best for a lot of the regular contests, but the winter goes on for months so there will always be epic moments in an event like the Freewave Challenge."
O'Brien is looking forward to defending his Billabong Freewave Challenge crown.
"I think the Freewave Challenge can be the future for free surfing as more and more surfers get into it and post more and more video clips," added O'Brien. "I think it could be a monster, we could raise some animals. It can inspire surfers to go to the next level. I don't want to wiggle to the beach, I want to go off -- and I think there are a lot of guys who feel the same way."
The final rankings were decided through the votes of a panel including the entered surfers and videographers and select members of the surfing media after careful review of over 120 entered rides. The Billabong Freewave Challenge was open to all surfers and to any ride caught on video outside of a regular surfing competition during the prime season on the North Shore of Oahu from October through December.
To see all the finalist clips and all 120 entries from the North Shore winter, visit the event site at www.FreewaveChallenge.com and click on Video Hub.
With the successful completion of the first Freewave Challenge, the details of the next event are now being released. The next event will take place on the Mainland USA from May to September, and all surf breaks on the West, East and Gulf Coasts are eligible, as is any ride NOT taking place during a regular surfing competition. Precise details on the categories to be considered will be revealed in the next month.
- Congrats JOB!
We Won!
Posted by: Travis | Thursday, February 7, 2008
That's right, Trestles has been saved for generations of surfers, outdoor enthusiasts and nature lovers to come and etnies rallied our employees together to help fight the good cause.
Here's a little recap of the Save Trestles initiative meeting:
- The California Coastal Commission hearing to fight the Foothill Transportation South Toll Road was held on February 6th, 2008 at Wyland Hall at the Del Mar Fairgrounds. The hearing began at 9:00am.
- Prior to the hearing Sole Technology employees helped to pass out etnies “Save Trestles” bumper stickers and T-shirts to other like-minded individuals in attendance at the hearing.
- Approximately 3,500 people were in attendance as reported by the LA Times.
So guess what happend? We Won! Read more about how Trestles was saved!
Malloy Brothers Design New Chalotas Sandal!
Posted by: Travis | Thursday, February 7, 2008
That's right the Chalotas are getting a makeover.
“Keep your eyes peeled for the new Chalotas color ways hitting stores NOW!” Over the weekend etnies surf TM, Dave Boehne met with the Malloys to get their thoughts and design ideas for the next Chalotas release!” “stay tuned to etniessurf.com for the upcoming Malloy blog, “Vivo los Stupidos,” keeping you in the know of the crazy life of the Malloys!
So bummed...
Posted by: Brink | Wednesday, February 6, 2008New SEED Project Collection!
Posted by: Alex | Tuesday, February 5, 2008etnies SEED is growing. Created in 2007 as an effort to reinforce our commitment to the environment and expand existing green initiatives, the SEED Project is an etnies line of eco-friendly fashions made with recycled, sustainable and organic materials. New for Spring 2008, etnies collaborated with San Diego-based artist Gary Benzel to produce new footwear and apparel styles for men and women. Check out the goods...


