Sliding Liberia Premier
by: Alex | Wednesday, April 30, 2008
Last night was the showing of Britt Caillouette’s First film entitled “Sliding Liberia”. The film played at the Newport Beach Film Festival. In attendance were the stars of the film and etnies team riders Dan Malloy and Chris del Moro. Sliding Liberia had a sold out show and found many surf fans without a ticket. Good surfing, over zealous Dan Malloy fans, beards, and paparazi pretty much sums up the night! Check out Sliding Liberia; it’s worth a look!

- Tickets in hand... yesssss!

- Sliding Liberia is big time

- Chris del Moro and director

- A paparazzi moment

- Marketing super hero Joey Daroza and an overzealous Dan Malloy fan

- Post-screening Q&A sesh with the stars

- Chris del Moro, Dan Malloy and etnies TM Dave Boehne
JOB With The Big Win!
by: Alex | Wednesday, April 30, 2008
Jamie O'Brien Wins Von Zipper/Air Tahiti Nui Trials.
Check out the highlight video on Surfline.com.
Teahupoo, Tahiti (Monday 28th April 2008): HAWAIIAN hot-shot Jamie O'Brien, 24, has added another prestigious title to his list of achievements by winning the Air Tahiti Nui – Von Zipper Trials in heaving 6-8ft slabs at Teahupoo in Tahiti.
The 2006 Pipeline Masters Champion defeated talented Brazilian Bruno Santos in an epic final that saw the natural footer steal victory in the last 40-seconds with a perfect ten point ride.
After locking in some of the most amazing tube rides of the day on his way to the final, O'Brien started strong in the 30 minute decider with an 8.50 followed shortly after by a 7.17 score.
Santos fired back quickly and took what looked like an unassailable lead courtesy of a 7.93 and a near perfect 9.50 for a super deep and committed Teahupoo tube ride. But O'Brien wasn't done, scratching on to a huge set with only moments on the clock to lock in the perfect score and claim the win.
"I've never came from behind the eight ball like that in the last minute," said O'Brien. "I figured it's the kind of stuff Kelly (Slater) does, so I thought I would give it a try."
O'Brien was the standout performer of the event, scoring two 10-point rides on the way to the final and a near perfect 19.93 out of 20.00 in the Quarters.
"I knew the swell was going to be bombing when I came down here and the wind looked insane, so the whole event was super special," he said. "One of the things I have always wanted to win was a Teahupoo Trials and I put that on my list a few years ago.
"I have nailed that and now I have a chance to be in the main event and have fun."
With a Men's World Tour event title already credited to his name after winning the Pipeline Masters as a wildcard, O'Brien looks set to shake things up when the big guns arrive at the fishing village of Teahupoo to contest the Billabong Pro Tahiti presented by Air Tahiti Nui on May 8th.
The brash Hawaiian faces a tough task in round one, pitted against countryman Pancho Sullivan and reigning world champion Mick Fanning.
"I'm not worried about it (Main Event), barrel riding is what I do, I travel the world so I can go and surf barrels."
The Archies On VBS
by: Alex | Friday, April 25, 2008
Here's a nice little Hi Shredability father-son feature of Matt and Ford Archbold. Thanks VBS!
Sliding Liberia
by: Alex | Friday, April 25, 2008
The Newport Beach Film Fest is in full effect and one film we're looking forward to is Sliding Liberia, featuring our boys Dan Malloy and Chris Del Moro.
Four young surfers travel through the war-torn West African nation of Liberia in search of the perfect wave. With the recent war shadowing the landscape, the group must face the everyday realities of life in a war-torn world. The search for waves becomes a quest for understanding, as the surfers record the stories of Liberians they meet along the way. Juxtaposing war-torn urban landscapes with images of tropical paradise, the film explores the tension that exists inside every traveler—a desire to connect with new people and places and an instinct to insulate oneself from the harsh realities of their surroundings.
For more info visit slidingliberia.com
Ford Archbold Interview
by: Alex | Tuesday, April 22, 2008
etnies surf Am Ford Archbold likes his name. Find out what else he likes—Pac vs Biggie, Hawaii vs Cali and... bikini vs thong. It's all on Loop'd for your reading pleasure.
etnies With An Industry First
by: Alex | Tuesday, April 22, 2008

We, at etnies & Sole Tech, are celebrating Earth Day with the announcement of a project already years in the making; etnies is committed, and well on its way, to becoming the action sports industry's first carbon neutral company!
Whether or not you get what that means, you're probably familiar with the concept of carbon dioxide emissions and their devastating effect on global warming. The idea of carbon neutrality is to offset ALL emissions in various ways, so that the total is a big, fat, neutral zero. Makes sense, right? Being the realists that we are, we know it's much easier said than done... so what have we done so far? One major step we've taken is the completion of our first corporate eco-audit to measure the company’s overall carbon footprint.
“Corporate responsibility and environmental conservation have been at the forefront of our philosophy for many years and our commitment to making an impact on the consumer, the industry, and the planet is stronger than ever,” said Pierre Andre Senizergues, CEO and founder of Sole Technology. “As we release the results of our first eco-audit, we look to our team, our customers, and our partners in the action sports world to help us become a carbon neutral company that will pave the way for a greener future.”
Led by the company’s environmental affairs manager, Roian Atwood, the eco-audit examined the organization’s activities over the course of more than seven years, focusing predominantly on its carbon emissions, waste and consumption, and water usage. In addition to this detailed study, etnies has executed the installation of 616 solar panels, the conversion to water-based cement manufacturing, corporate wide-recycling efforts, and the creation of a seasonal sustainable footwear and apparel collection, the etnies SEED Project.

“We are confident that the future looks bright for eco-conscious corporations, and we strive to be a leader in the field every day,” said Atwood. “By sharing our findings and making a conscious effort to use the results to alter our business practices and impact on the environment, we hope to play a key role in changing today’s corporate culture for a stronger tomorrow.”
The Sole Technology eco-audit found that in 2007, the company generated 40,000 tons of CO2, equivalent to volume of 2.5 billion shoe boxes 58 percent of which came from footwear manufacturing and the emissions released in the development process through the use of coal-burning sources and electricity. Another 18 percent of its carbon emissions are attributed to the making of the brand’s cardboard boxes, and 8 percent is related to logistics and shipping.
In terms of waste and consumption, Sole Technology found that of the 72,000 pounds of internal trash it consumed, the company recycled 57 percent, exceeding the country’s national average of 30 percent, and California’s average of 50 percent. By 2010, Sole Technology’s goal is to recycle 70 percent of their waste with assistance from the Blue Bin Brigade, an internal committee of department executives whose goal it is to increase awareness and find environmentally-friendly means of conducting business.

“Given the harsh abuse on a skateboarder’s shoes, our industry is constantly challenged with the issue of consumption, which is why we strive to make the most durable, quality products in the market,” said Senizergues. “Building long lasting products that are sturdy and have a longer life with consumers is an important element to consider in the eco discussions related to manufacturing and consumption.”
The eco-audit determined that 95 percent of Sole Technology’s water usage is attributed to the company’s apparel development, an industry-wide concern among clothing manufacturers that is a leading cause of damage to the environment. By taking immediate actions on business offices such as installing waterless urinals that save 325,000 gallons of water annually and dual flush toilets, the company is already affecting its internal water usage as it continues to research innovative technologies that will also benefit the manufacturing process.
Senizergues’ personal commitment to the environment and ecologically conscious lifestyle has made him a trailblazer in the industry, having implemented green practices many years ago. In addition to his professional goals, Senizergues practices green living at home as well, and has been honored by Global Green USA with a Corporate Environmental Leadership Award for his environmental practices and corporate responsibility. He was also an executive producer with Leonardo DiCaprio on the documentary The 11th Hour about the effects of global warming and how society can prevent further damage.
Stay tuned for more news this week, including further details on our eco-audit results...
Aamion: No surf, no prob!
by: Alex | Monday, April 21, 2008
When there is no surf in Hawaii the next best thing to do is dive...
No better training for surfing big waves than diving, make da lung's mo big.
Here are a few snapshots from my last dive at home...
Enjoy,
Aamion





Asher Pacey Interview
by: Alex | Friday, April 18, 2008
Watch Asher Pacey's interview, up now on Surfspot.com!
Banjo McLachlan Exhibit
by: Alex | Friday, April 18, 2008
Banjo is a photographer residing in Sydney, Australia and is a young chap more than capable of mixing talents, whether it be sliding waves on his 8ft McTavish single-fin longboard or late drops on an early 80’s thruster, to schralping a mountain via jibbing, sliding and launching over anything in his path...
After completing a diploma in photography at the KVB college in Sydney, Banjo has been working freelance as well as building up a strong personal body of work.
Much of what Banjo captures involves the experiences and adventures of his everyday life and etnies is a proud sponsor of his upcoming exhibit in Manly, Australia. Info above. And below.
Geiselman Owns It
by: Alex | Thursday, April 17, 2008
Day 2 of the Vendee Pro and Eric Geiselman is the undisputed man of the moment. The 4 Star WQS event continues in Brétignolles sur Mer France through April 20th and our boy is the current favorite in Round 3!
Read more at Surfers Village and check back for updates here!
Picaresque Video Trailer
by: Alex | Wednesday, April 16, 2008
etnies Australia's Harry Roach is all over the new Picaresque Films video trailer! Watch as the style bandit gets all nasaly on his log and gets tubed on those crazy Alaia wood boards... Harry is the blonde haired regular footer. Watch the teaser...
Eric Geiselman Ranked #14
by: Alex | Wednesday, April 16, 2008
Surfline's 20Under20 list rates the Top 20 Surfers in the world under the age of 20, taking into account contest results, photo and video sessions and media exposure. Based on that, it's no surprise that etnies surfer Eric Geiselman made the cut.
Jairo Perez Cover
by: Alex | Tuesday, April 15, 2008
etnies Costa Rica surfer Jairo Perez scored the cover of Surfos Magazine... ¡ay, que guapo!
Geiselman's Daily Habit
by: Alex | Monday, April 14, 2008
Catch our man Eric Geiselman on The Daily Habit... this Friday night at 9, on Fuel TV!
Bra Boys Trailer & Premier
by: Alex | Saturday, April 12, 2008
The award winning film Bra Boys premiered last Monday to a crowd of Hollywood scenesters including the Hilton sisters and the cast of Entourage, among others. Koby and Sunny Abberton were in the mix along with etnies rider and bra boy Mark Mathews... pics below.
Produced by Sal Masakela and narrarated by fellow Aussie Russell Crowe, the film goes far beyond the regular stoke-centric surf movie and is definitely worth a look. Bra Boys opens up in theaters April 11th.





Kai Otton Ranked #9!
by: Alex | Friday, April 11, 2008
etnies Kai Otton is rated #9 in the power rankings heading into the 3rd stop on the WCT. After the first two events, Kai's sittin' pretty at #9 with a great chance to move up into the top 5 with Teahupoo suiting his style of surfing... Stay tuned!
Dan Malloy & Chris del Moro ride the Alaia wood board.
by: Brink | Tuesday, April 8, 2008

- Chris Del Moro riding the Alaia.
A few months ago I was fortunate enough to surf & travel with the Wegener Brothers while exploring Taiwan. During our stay we were greeted with back-to-back perfect typhoon swells. The oceans energy was full power and Tom Wegeners stoke for the quiver of Alaias he showed up with was equally as strong. I was immediately enthralled with the speed and effortless glide he was able to control out of a seemingly flat piece of wood with no fin.
As it turns out, this simple piece of wood has forever changed my life. Once I got to my feet and glided across a wave, the alaia reminded me of the pure joy of riding waves for the first time as a child. Back in California a few good friends of mine (Dan Malloy, Thomas Campbell & Scott Soens) had also caught the alaia addiction, riding the points in Santa Barbara/Santa Cruz County. Naturally, I have since ventured up north many times strictly for alaia sessions.
We had heard rumors that Rastovich was waiting to surf the boards at big Sunset. Seemed fairly insane! However, after riding larger waves on them, I was intrigued by the potential of riding deep-water swells at earth shattering speeds. Shortly thereafter I received an email from T.Campbell inviting Dan and I to go along. My dreams and my curiosity would soon become reality. Once the swell forecast looked promising, we all booked last minute tickets and headed over the night the swell arrived. As we tried to sleep, the ocean growled through the stillness and when we awoke Sunset point was 10-12 feet, sunny, offshore and perfect. For the next two days we rode incredible offshore, emerald colored water-mountains in the same style as the ancient Hawaiians. We all had such a strong buzz going that nothing seemed capable of topping our previous sessions.
On our forth day in Hawaii the waves were supposed to get smaller overnight. As we awoke we were surprised to see the sea was maxing-out and the only option for wave riding was Waimea Bay. As we checked the line up, I had my doubts about the alaias performance on such big waves. Dan and Dave, being seasoned Waimea surfers, reassured me that we could possibly paddle in off the bowl and get the ride of a life-time. As we walked to the waters edge my fear turned into concentration and I realized that my best game plan was to follow two of surfings finest wherever they went. Within five minutes of water time we were scratching to get over a set when Rasta quickly swung, and stroked into a frothy wave that all other surfers pulled back from. As he tried to keep his paper thin rail in the water the nose was blown towards the lip leaving just a tip of his tail in the water and looking like he was about to get eaten by the monstrous wave behind. In true sea ninja style he touched the nose down in time to fly down the face and into surfing history. Rastas wave received a huge reaction from the crowd and was easily the best wave of the Hawaiian alaia journey. The rest of the session saw us all catch some great waves, take some horrendous wipeouts and come out with a new respect for ancient Hawaiian watermen and the beautiful sea crafts they have created.
Words: Chris Del Moro
60 Seconds with Carlson!
by: Brink | Friday, April 4, 2008

Check out Ryan Carlson goin' big on Surfline before you head to the beach this weekend!
Camerata This Sunday!
by: Alex | Thursday, April 3, 2008
etnies Am Cam Powell is at it again.
Every weekend in Hollywood, Camerata takes over and turns Cinespace into a music and art fest for the masses. Cam's band, Thunder From Heaven, will return this Sunday, April 6th, to add its musical flavor to the live painting and free vodka drinks!





Vivo Los Stupidos!
by: Brink | Wednesday, April 2, 2008

The Malloy brothers live the dream life of every surfer. Whether they are traveling the world searching for new waves, evolving their surfing with new equipment, charging Mavericks, making groundbreaking surf films, climbing, diving, fishing, growing beards, etc... Chris, Keith, and Dan are always up to something! All we can do is sit back and wait to see what they do next.
Vivo Los Stupidos is a new etniessurf.com blog dedicated to the life of the Malloys. Stay tunes to see what shenanigans they get into next!
JOB's Latest Cover
by: Alex | Tuesday, April 1, 2008
Two places we're never surprised to find our man Jamie O'Brien... in the green room and on mag covers. Here's his latest for Heavywater.
Free Socks & Shipping
by: Alex | Tuesday, April 1, 2008
For a limited time only at the etnies Online Store.










VendeePr.jpg)









